The Art of the Inside Joke: A Hands-On Look at the Timex x Seconde/Seconde/ ‘IYKYK’ Watch
August 24, 2025 The Art of Whimsical Homage The celebrated collaboration between the venerable Timex and French artist Romaric André, known as seconde/seconde/, continues to captivate the horological community. Their “IYKYK” (If You Know, You Know) series masterfully blends accessible watchmaking with clever, insider commentary on iconic luxury watch monikers. For 2025, this acclaimed partnership










