November 6, 2025
In a world of fleeting trends, some objects are designed not just to be used, but to be cherished—to tell a story. The latest creation from Chicago’s Haim Watch Company, the Annum, is one such object. Released to commemorate the brand’s fifth anniversary, it’s more than a timepiece; it’s a narrative of craftsmanship, ambition, and a distinct design philosophy that blends the classic with the contemporary.
A Tale of Three Dials
The Annum’s story begins with its face, offered in three unique expressions. The Dark Cobalt and Stone White variants feature intricate CNC-machined guilloché patterns, their textured surfaces playing with light and shadow. In daring contrast, the Fumée version boasts a transparent smoked PVC glass dial, offering a tantalizing glimpse into the complex calendar module beneath. Each model is paired with a supple French Epsom leather strap in a complementary shade, creating a cohesive and luxurious aesthetic that feels both personal and polished.
Vintage Elegance Reimagined
The Annum’s case design is a masterclass in subtlety and historical reverence. The 38mm brushed and polished stainless steel form is distinguished by its lugs—a modern interpretation of the iconic “Cornes de Vache” or “cow horn” style, a beloved feature from classic mid-century watchmaking. This single design choice bridges generations, appealing to those with an appreciation for vintage soul and a desire for modern reliability. It’s a design that feels both familiar and entirely new.
The Art of Revelation
Turning the watch over reveals its most captivating secret. Through the display caseback, one sees not a conventional rotor, but a gold-plated weight that seems to float, attached by a transparent disc. This innovative design creates the illusion of a peripheral rotor, providing an unobstructed view of the beautifully decorated movement with its Geneva stripes and blued screws. The Annum isn’t for someone who just wants to know the time; it’s for the individual who understands that true style is a story you wear on your wrist, making it a statement of sophistication and a collector’s piece marking a special moment in Haim’s history.
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