January 22nd 2025 While not traditionally a dominant color in watchmaking, purple is emerging as an unexpected trend in 2025. TAG Heuer, a brand familiar with this regal hue, introduced a striking purple-dial Monaco in 2022. Now, as part of LVMH Watch Week 2025, the brand brings this mysterious color to the Carrera line for […]
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November 5th 2024 More than 30 years after his tragic passing at the 1994 San Marino Grand Prix, Ayrton Senna remains a revered figure in the world of Formula One. Known for his fearless racing and iconic Brazilian spirit, Senna’s legacy continues to inspire TAG Heuer, which has released several watches celebrating his career. Their
Celebrating Ayrton Senna’s Legacy with TAG Heuer’s Latest Tribute Watch Read More »
The Carrera name holds significance for both TAG Heuer and Porsche. Both brands have named product lines after the legendary Carrera Panamericana rally, a thrilling and dangerous event that took place in Mexico in the early 1950s. Although the original 3,000 km race was discontinued in 1954 due to safety concerns, it was revived in
TAG Heuer and Porsche Unite for a Special Timepiece Read More »