August 13th 2025
A Reborn Classic: Porsche Design’s New Chronograph 1 – 1975 Limited Edition
The iconic Porsche Design Chronograph 1 returns with a refreshed design, embracing its heritage while entering the future. Reintroduced in 2025, this new edition pays homage to the uncoated stainless-steel model of 1975 but now in bead-blasted titanium—lightweight, durable, and visually striking.
Timeless Aesthetic Inspired by Porsche’s DNA
The matte-black dial channels the instrument cluster of the Porsche 911, featuring high-contrast white numerals, markers, and a vivid red stop-seconds hand. The design reflects F.A. Porsche’s guiding principle: when form follows function, elegance naturally emerges.
Engineering Excellence in Every Detail
The 40.8 mm titanium case houses the COSC-certified WERK 01.240 caliber, complete with a flyback chronograph mechanism, 48-hour power reserve, and 4 Hz frequency. The bead-blasted titanium bracelet features a folding clasp with fine adjustment, ensuring both comfort and precision.
An Icon Rediscovered Beyond Porsche Ownership
Previously, similar titanium versions were reserved for Porsche car owners, but now this striking timepiece is available to all enthusiasts—limited to just 350 pieces worldwide—and priced at approximately USD 9,650.
New Horizons in Retail
Launched during a special event at Watches of Switzerland’s SoHo flagship in New York, this watch marks the beginning of Porsche Design’s new retail partnership with the Watches of Switzerland Group, making this heritage timepiece more accessible in the U.S.