November 26th 2024
Since its debut in 2019, French microbrand Serica has built a reputation for minimalist, rugged tool watches. In 2024, the brand ventures into new territory with its first-ever dress watch, the Serica Parade Ref. 1174. Marrying refined elegance with Serica’s durability-focused ethos, this unique timepiece is both a celebration of craftsmanship and a versatile daily wear option.
A Unique Aesthetic Departure
The Serica Parade’s design embraces the concept of celebration. Its name draws inspiration from the traditional notion of parades as formal presentations of joyous moments. This is evident in the Parade’s oblong “stadium-shaped” stainless steel case, which departs from the brand’s usual circular design. The case measures 41mm lug-to-lug by 35mm in diameter, with a slim 8.6mm thickness, ensuring it wears comfortably while exuding sophistication.
Thoughtful Design Details
The Parade’s case features contrasting brushed and polished surfaces, crown guards for added protection, and a sandwich-style construction for enhanced durability. Despite lacking a screw-down crown, its architecture delivers an impressive 100-meter water resistance, making it suitable for various activities. Available with a Satin Black or Sunray Bronze dial, the Parade’s aesthetic is minimalist yet distinctive, with a sunray finish and subtle S-curve guilloché pattern.
Elegant and Practical Features
The Parade is powered by the automatic Soprod Caliber M100 movement, known for its reliability and 42-hour power reserve. The lack of a seconds hand underscores its simplicity, while the domed, mirror-polished sword-leaf hands complement the dial’s clean look. Paired with a soft calf leather strap, the watch balances elegance with everyday functionality.
An Accessible Luxury
Priced at €1,490 EUR (~$1,570 USD), the Serica Parade offers exceptional value in the dress watch category. Its combination of timeless style, robust construction, and subtle tool-watch influences makes it an understated standout for both formal and casual settings.