Since becoming a Hublot ambassador in 2021, Novak Djokovic has not only cemented his status as one of tennis’ greatest athletes but also as a style icon in the watch world. The Serbian tennis star’s recent achievements, including his historic 24th Grand Slam title in 2023, have often been celebrated with a Hublot timepiece on his wrist. Now, the Swiss luxury brand has taken this partnership to a new level with the launch of the Hublot Big Bang Unico Novak Djokovic, a watch designed to reflect his exceptional career and commitment to innovation.
A Signature Timepiece with a Unique Material The new Big Bang Unico Novak Djokovic (ref. 441.QKB.5120.NR.DJO24) is not just any luxury watch. Hublot has incorporated recycled materials from Djokovic’s career—25 HEAD rackets and 32 Lacoste polo shirts used during his record-breaking 2023 season—into the case. These components were combined with quartz powder, glass fibers, and bio-sourced epoxy resin, creating a lightweight composite with a striking black-and-blue camouflage design. The watch weighs just 49.5 grams, less than a tennis ball, and features skeletonized lugs and side sections to further minimize weight
Design for Champions The Big Bang Unico Novak Djokovic is as visually impressive as it is technically advanced. Tennis-themed details include neon green accents reminiscent of tennis balls and bezel screws mimicking their curved lines. Four strap options and Hublot’s One Click system ensure versatility, while a bespoke wooden box completes the package.
A Limited Edition to Treasure Limited to just 100 pieces and priced at $52,700 USD, this timepiece celebrates Djokovic’s legacy. Each watch includes an autographed Lacoste polo shirt and wristband, making it a true collector’s item. Whether on the podium or court, this innovative watch reflects the spirit of a champion.
