September 9th 2024
The modern-day world traveler meets a timeless music legend in the new Bulgari Aluminium GMT Fender Limited Edition watch. This unique collaboration between Bulgari and Fender brings together the best of both worlds—luxury watchmaking and iconic guitar craftsmanship. Limited to just 1,200 pieces, this exclusive watch echoes the original Fender Stratocaster’s sunburst finish and creamy white hue. Among them, 140 special anniversary sets will include 70 custom guitars handcrafted by artisans at the Fender Custom Shop, making this collaboration a must-have for collectors worldwide.
A Legacy of Bold Design and Modern Luxury
The Bulgari Aluminium, first introduced in 1998, has always embodied the essence of modern luxury sports watches. Its bold design, characterized by the distinctive Bulgari Bulgari double logo on the bezel, and the use of unconventional materials like aluminum and rubber, set it apart. The new GMT variation reimagines this classic through the lens of the Fender Stratocaster, creating a timepiece that resonates with musicians and travelers alike.
The Spirit of the Fender Stratocaster
The Fender Stratocaster is more than just a guitar; it is a symbol of musical innovation. Known for its superb comfort and warm, crystalline sound, it has shaped music history for over seven decades. As Leo Fender once said, “Artists are angels, and our job is to give them wings to fly.” The collaboration with Bulgari is a natural fit, blending Italian flair with Fender’s iconic spirit.
A Watch Crafted for Style and Durability
The Bulgari Aluminium GMT Fender Limited Edition watch (reference 104117) features a 40mm-wide aluminum case, a brown rubber bezel, and a DLC-coated titanium caseback. It’s water-resistant up to 10 ATM, making it a robust companion for both travel and leisure. The brown articulated rubber bracelet, with its signature articulated design, provides a perfect fit and a bold twist with a fold-over Velcro closure.
A Dial Inspired by Musical Heritage
The shaded dial transitions from a light bronze to a dark vignette around the periphery, surrounded by a two-tone 24-hour flange ring that distinguishes AM from PM hours. Rhodium-plated hands filled with Super-LumiNova, including a striking orange 24-hour hand, ensure visibility. Beneath the dial lies the Bulgari B192 caliber with a 42-hour power reserve.
Custom Fender-Bulgari Stratocasters for Discerning Collectors
The collaboration also brings to life a special collection of Fender-Bulgari Stratocasters. Crafted by master luthiers at the Fender Custom Shop, these guitars are made to order, ensuring each piece meets the highest standards of quality and craftsmanship. From material selection to finishing and fine-tuning, these guitars, like the watches, are designed to last generations.
A Celebration of Two Iconic Brands
Justin Norvell, EVP of Product at FMIC, expresses the pride in partnering with Bulgari, stating, “The resulting Stratocaster and watch are stunning, and we’re sure fans of both brands will be very excited by the prospect of adding them to their collections.” Limited to 1,200 pieces, the Bulgari Aluminium GMT Fender Limited Edition watch, priced at €4,600 EUR, comes with a bespoke case inspired by iconic guitar cases and a book celebrating the 70-year history of the Stratocaster.
This collaboration is a powerful nod from one iconic brand to another, uniting music and luxury in a way that will resonate with enthusiasts for years to come.