February 11th 2025
A Hint of Things to Come
In 2024, watch enthusiasts got a major clue that TAG Heuer was preparing to relaunch its Formula 1 range. The brand released the limited-edition TAG Heuer Kith Formula 1 watches, which paid homage to the original 1980s design. This nostalgic release set the stage for something bigger.
A Major Partnership Returns
The big announcement came in January 2025: TAG Heuer was reclaiming its title as the official timing sponsor of Formula 1. This signaled an imminent revival of the Formula 1 watch collection, and sure enough, TAG Heuer unveiled the all-new Formula 1 Chronograph series.
A Bold New Design
The latest Formula 1 Chronograph watches feature a striking non-round case designed for instant recognition. Crafted mainly from Grade 2 titanium, these 44mm-wide cases balance durability and sporty elegance. The watches boast 200 meters of water resistance, flat sapphire crystals, and luminous detailing for visibility.
Automotive-Inspired Elements
Every detail of the new Formula 1 Chronograph echoes racing aesthetics. The cushion-style case draws inspiration from aerodynamic Formula 1 car bodies, while the bezel’s textured edges mimic ventilated brake rotors. The integrated chronograph pushers add to the sleek, bold design.
Precision and Performance
The Formula 1 Chronograph is powered by the TAG Heuer Calibre 16 movement, a reliable automatic chronograph with a 4Hz frequency and a 48-hour power reserve. The dial is refreshingly simple, with bold hands and clear markers, ensuring a practical yet stylish racing-inspired look.
Pricing and Availability
These premium models start at $4,700, with staggered releases between March and June 2025. Given TAG Heuer’s history, more affordable Formula 1 models, including three-hand and quartz versions, may follow soon.
Final Thoughts
With a strong motorsport heritage, the TAG Heuer Formula 1 Chronograph revives a classic with modern appeal—perfect for racing fans and watch collectors alike.