November 7th 2024
Andy Warhol, legendary artist, filmmaker, and socialite, was also an avid watch collector with a taste for the rare and luxurious. Among his impressive collection were several Piaget watches, the most notable being the Piaget Black Tie — a cushion-shaped timepiece known for its unique design and bold presence. In celebration of Piaget’s 150th anniversary, this iconic watch has been revived with a fresh twist, now known as the Piaget Andy Warhol Clou de Paris.
A Look Back: The Piaget Black Tie’s Origins
The Piaget Black Tie was first introduced in 1972 as a showcase for the Beta 21 quartz movement, Switzerland’s answer to Japan’s rising quartz watch technology. Due to the Beta 21’s large size, the Black Tie, like other models featuring this movement from brands like Rolex, Patek Philippe, and IWC, was designed with an equally substantial case to house it. This initial design, along with its bold shape, quickly became a defining characteristic of the Black Tie.
New Design, Same Bold Presence
The updated Piaget Andy Warhol watch maintains the Black Tie’s signature dimensions, featuring a 45mm white gold cushion-shaped case. The sides are adorned with Clou de Paris, or hobnail guilloché, a meticulous decoration that took Piaget nearly a year to perfect. Complementing the intricate case is a striking blue meteorite dial with Dauphine-style hands and stick hour markers, adding to its contemporary yet retro aesthetic.
Technical Upgrades and Customization Options
Unlike the quartz-powered original, the Piaget Andy Warhol watch is equipped with the automatic Caliber 501P1 movement, offering a 40-hour power reserve. With Piaget’s “Infinitely Personal” service, collectors can customize their watch with options for rose or white gold cases, various stone dials, and strap colors, allowing for a truly bespoke timepiece.
Honoring Warhol’s Legacy
As a Piaget Society member, Warhol’s connection with the brand was close and enduring. This revival honors his impact, making official what collectors already knew: the Black Tie is, and always has been, a watch that embodies Warhol’s signature style. The Piaget Andy Warhol Clou de Paris is priced at $60,000, perfect for those with a taste for luxury and individuality.