Introducing the Bold New Colors of the Carrera Date


The Carrera continues to embody its fearless spirit even after six decades.The magnetic allure of the name "Carrera" cannot be denied. Inspired by the legendary La Carrera Panamericana, the incredibly fast and thrilling Mexican road race of the 1950s, it encapsulates the speed, passion, and romance of motorsports. This captivating essence caught the imagination of a young Jack Heuer in 1962, prompting him to adopt the name for his new line of wristwatch chronographs and giving birth to the iconic Heuer Carrera collection.

Tag Heuer Carrera

Heuer was not only a visionary but also a devoted follower of Dieter Rams' "Good" Design principles, even before Rams formalized them. He drew inspiration from luminaries such as Brazilian architect Oscar Niemeyer and furniture designer Ludwig Mies van der Rohe, incorporating their ideas of minimalism, functionality, and beauty into his own creations. He aimed to create the most practical and easily readable driving instrument with the Carrera model, while still preserving the stylish racing spirit associated with its namesake.

The inaugural 1963 Heuer Carrera chronograph set the foundation for all future Carrera models. Designed for supreme legibility, every extraneous element was eliminated to focus solely on the essential timekeeping functions. The result was a watch that embraced the clean sensibilities of van der Rohe's "less is more" philosophy, complemented by Niemeyer's graceful and flowing curves.

Despite continuous refinements, the timeless appeal of the Carrera endured for over six decades, a testament to the strength of its original design. Some models eschewed the chronograph, yet even in the three-hand and date versions, the emphasis on readability remained paramount. In celebration of the Carrera's 60th anniversary, the Carrera Date presents a refined rendition, with the iconic 36mm case featuring tightened proportions, shorter lug lengths, and a streamlined profile. Even the crown sits closer to the case edge, subtly transforming the watch into a more taut and ergonomically elegant timepiece.

Tag Heuer Carrera

However, the most striking update lies in the vibrant array of colors adorning the dial. Signature Carrera blue, soulful pastel green, warm silver, and vibrant pink grace the palettes, further enhanced by delicate sunray finishes (with a snailed finish for the pink dial), elevating their brilliance. Generous applications of Super-LumiNova® on the hands ensure optimal legibility even in low-light conditions. The new Carrera Date models are equipped with the Calibre 7 automatic movement, boasting an extended power reserve of 56 hours.